SimpleCat Inc. (« Company ») respects and is committed to protecting your privacy.  That is why we have adopted this Privacy Policy.  This Privacy Policy provides an overview of what information we may collect from you, and how we may use it.  We pledge that we will take reasonable steps to ensure that your personal information will only be used in ways that are in compliance with this Privacy Policy.

This Privacy Policy is only in effect for any collective non‑user-specific information and personal information collected on or through mobile applications of SimpleCat and its affiliates, including, but not limited to, the Drift Mobile App, as well as any online features, services and/or programs offered by Company (collectively, the « Mobile App »).  

Information Collected

Company may collect three types of information when you use the Mobile App: contact information, usage information, and location information.

  1.      Contact Information

In order to participate in certain features, services and/or programs of the Mobile App, we may require that you provide us with certain specific information, such as your full name, mailing address, telephone number, email address, gender, personal interests and/or other information specific to you.  You can choose whether or not to provide us with this information, but if you choose not to provide any required information, your experience with the Mobile App may be diminished and some features may not be available or may not work as intended.

  1.      Usage Information

Company may obtain non-individualized, generic information about you when you use the Mobile App.  This may include your IP address, Unique Device Identifier (« UDI ») and arrival time.  The UDI reveals nothing personal about the user other than the UDI from which the user has accessed the Mobile App.  We may use this information to examine our traffic in the aggregate, but do not collect and evaluate this information for individuals.

  1.      Location Information

In order to participate in certain features, services and/or programs of the Mobile App, we need to collect information concerning your location.  Some devices permit users to disable this feature.  If you do that, your experience with the Mobile App will be diminished and some features may not be available or may not work as intended.

Use of Information

Information collected by the Mobile App is used for three main purposes.  First, we collect information to improve the Mobile App over time by determining which of features and sections are most popular, as well as which are the least utilized.  Second, we collect information to improve the relevance of advertising or special offers available to you.  For example, an advertiser which owns a popular coffee shop may want to provide a special offer to existing customers that are near one of its locations.  Anonymous location history enables us to determine which group of users may be eligible for such a promotion.  Finally, we collect information to personalize your experience with the Mobile App.  For example, we may recall your sort preferences and define those preferences as the default for your account.

When Information Is Disclosed 

We believe strongly that information regarding your use of the Mobile App is personal in nature and should remain private and unknown to others, except in limited circumstances.  We will ONLY share individual information with third parties when required by law or in the good-faith belief that such disclosure is necessary to:  (a) comply with a legal process; (b) enforce this Privacy Policy; (c) respond to claims that any materials, documents, images, graphics, logos, designs, audio, video and any other information provided from or in the Mobile App violates the rights of third parties; (d) protect the security or integrity of the Mobile App; (e) protect the rights, property or personal safety of Company, its employees or users, or the public; and/or (f) in connection with the sale or other disposition of all or part of our business and/or assets.

We use reasonable precautions to keep the information that is disclosed to us secure.

We cannot make any representations regarding the use or transfer of your information that we may have in the event of our bankruptcy, reorganization, insolvency, receivership or an assignment for the benefit of creditors, and you expressly agree and consent to the use and/or transfer of your information in connection with a sale or transfer of some or all of our assets in any of the above described proceedings.  Furthermore, we cannot and will not be responsible for any breach of security by any third parties or for any actions of any third parties that receive any of the information that is disclosed to us.

The Mobile App may also link to other websites and contain advertisements of third parties.  We are not and cannot be responsible for the privacy policies of those websites of third parties or for how they treat information (including, but not limited to personally identifiable information) about their users.

Value Added Benefits

We may request that you provide us with the personal information identified in the « Information Collected » Section of this Privacy Policy for the purposes identified in the « Use of Information » Section.  Whenever we request personal information from a user of the Mobile App, we will make an effort to indicate the purpose of the inquiry at the time the information is requested.  We may from time to time send email to you announcing new features, services and/or programs offered through the Mobile App, including special offers from our advertising partners.  Users have the option of not participating in these value-added benefits by following the procedure for withholding your personal information that is set forth at the end of this Privacy Policy.  Users may also choose to unsubscribe from certain types of email communications by using the unsubscribe link provided in each email communication.

Whenever we collect personal information about you, we will make an effort to include a link to this Privacy Policy on that page.

Member Account, Password and Security  

For certain features available through the Mobile App, we may require the use of encryption technologies provided for your protection and/or your use of a UserID and password after setting up a User Account.  We use reasonable precautions to protect the privacy of your UserID, password and User Account information by utilizing an SSL connection.  Accordingly, your UserID, password and User Account information are encrypted using an SSL connection and are not expected to be read in an intelligible form as they travel to the Mobile App.  You, however, are ultimately responsible for protecting your UserID, password and User Account information from disclosure to third parties, and you are not permitted to circumvent the use of required encryption technologies.  You agree to:  (a) immediately notify Company of any unauthorized use of your UserID, password and/or User Account, and/or any other breach of security, and (b) ensure that you exit from your User Account at the end of each session.  While we may provide certain encryption technologies and use other reasonable precautions to protect your confidential information and provide suitable security, we do not and cannot guarantee or warrant that information transmitted through the internet is secure, or that such transmissions are free from delay, interruption, interception or error.

Information From Children

The Mobile App is not intended or designed to attract children under the age of thirteen (13).  We do not collect personally identifiable data from any person that we know to be under the age of thirteen (13).  If we learn that a user under the age of thirteen (13) is publicly posting or sharing personally identifiable information in or through the Mobile App, then we will use commercially reasonable measures to block that user from using the Mobile App.

Parents should be aware that Company’s Privacy Policy will govern our use of personal data, but also that information that is voluntarily given by children – or others – in chat sessions, email exchanges, bulletin boards or the like may be used by other parties to generate unsolicited communications.  Company encourages all parents to instruct their children in the safe and responsible use of their personal data while using the internet.

Your California Privacy Rights

Under California’s « Shine the Light » law, California residents who provide personal information in connection with obtaining products or services for personal, family or household use are entitled to request and obtain from us once per calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses.  If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2015 will receive information regarding 2014 sharing activities).

To obtain this information with respect to Company, please send request to

SimpleCat Inc.

1443 East Washington Boulevard

Suite 150

Pasadena, CA  91104

Attn: Request for California Privacy Information

In response, we will provide the requested information to you at the email address that you provide.

Please be aware that not all information sharing is covered by the « Shine the Light » requirements and only information on covered sharing will be included in our response.

Do Not Track Requests

Additionally, because we may collect your personal information from time to time, California’s Online Privacy Protection Act requires us to disclose how we respond to « do not track » requests and other similar mechanisms. Currently, our policy is that we do not recognize « do not track » requests from internet browsers and similar devices.

European Union Users

Because Company’s Mobile App is accessible globally, the information that we collect may be made available to our affiliates, partners and subsidiaries worldwide.  For those users visiting us from the European Union, please note that Company may transfer your personally identifiable data outside the European Union for use for any of the purposes described above.  By using the Mobile App and providing Company with your personal data, you consent to such transfer of your personal data.

Privacy Outside the Mobile App

The Mobile App may contain various links to various websites.  Company is not and cannot be responsible for the privacy practices or the content of any of those websites.  Other than under agreements with certain reputable organizations and companies, and except for third party service providers whose services you voluntarily elect to utilize, we do not share any of the personal information that you provide to us with any of the websites to which the Mobile App links, although we may share aggregate, non-personally identifiable data with those other websites.  For example, when working with prospective advertising partners, we may identify the number of users we have in a particular state.  Please check with those websites in order to determine their privacy policies and your rights under them.

Terms of Use 

Your use of the Mobile App will also be governed by the Drift Terms and Conditions of Use www.driftapp.io/terms/ .

Governing Law  

This Privacy Policy will be governed by the laws of the State of California, without giving effect to any principles of conflicts of laws.  By using or accessing the Mobile App, you agree that any action at law or in equity arising out of or relating to your use of the Mobile App or this Privacy Policy will be filed only in the state or federal courts sitting in Los Angeles, California, and you hereby consent and submit to the personal jurisdiction of such courts for the purpose of litigating any such action.

Your Consent To This Privacy Policy

By using the Mobile App, you consent to the collection and use of information by us as specified above or as we otherwise see fit unless you inform us otherwise by means of the procedure identified below.  If we decide to change this Privacy Policy, we will make an effort to post those changes on this page so that you will always be able to understand what information we collect, how we use that information and under what circumstances we may disclose that information to others.  We may use comments, information or feedback that you may submit in any manner that we may choose without notice or compensation to you.

If you have additional questions or comments of any kind, if you see anything in the Mobile App that you think is inappropriate or if you would like to have any or all of your personal information withheld from third party organizations and companies and/or from third party service providers, please let us know by sending your comments or requests to:

SimpleCat Inc.

1443 East Washington Boulevard

Suite 150

Pasadena, CA  91104

Attn: Customer Care – Mobile App Issues

Copyright © 2016 SimpleCat Inc.  All Rights Reserved.

EFFECTIVE AS OF:  April 1, 2015

LAST UPDATED:  April, 2015